Lifecycle automation
A lifecycle engine built from zero
US performance-marketing platform, 100+ people
$100K+incremental monthly revenue
1.5M+emails per month, from zero
30%+unique open rate (industry ~20%)
~15%of lead volume from recovery flow
30 h/wkmanual ops eliminated
The problem
No lifecycle program existed: no email infrastructure, no remarketing, and leads that stalled mid-funnel simply died. Meanwhile the team burned about 30 hours a week moving lead, call and spend data between tools by hand.
The mandate was to build the whole owned-revenue layer from scratch, and prove it with revenue, not opens.
What we built
- Email infrastructure stood up from zero and scaled to 1.5M+ sends a month
- 70+ lifecycle experiments to stabilize the program into repeatable revenue
- Lead-abandonment recovery flow re-engaging stalled leads automatically
- Real-time lead → call → spend → revenue pipeline wired with n8n, GTM, Airtable and the CRM, replacing ~30 hours a week of manual ops
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Server-side tracking+12%ROAS from signal quality alone
Hybrid Conversions API across every channel: deduplicated, redaction-first, and trusted enough to bid on.
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